Harry Styles became the latest victim of a trend in which concertgoers throw objects at performers, hoping to create a moment that can be captured on social media and increase clout.

Styles was hit in the eye by a thrown object while performing Saturday night in Vienna, Austria.

The singer was hit as he was walking across the stage between songs. He bent over, covering his eyes with his hands and wincing in pain.

Styles has been hit with flying objects before. He was struck by someone throwing Skittles during a Los Angeles concert last year, and was hit by a thrown chicken nugget at a New York show.

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